Jennifer Childress
770-776-2239
jchildress@jacada.com
Press Release
Jacada Fusion Receives 2004 Innovation Award
Presented by Technology Marketing Corporation's TMC Labs
ATLANTA, October 4, 2004 – Jacada Ltd. (NASDAQ: JCDA)
announced today that Technology Marketing
"Jacada is very pleased that TMC Labs has recognized Jacada Fusion for innovation," said David Holmes, executive vice president at Jacada. "The award affirms what we are hearing from our customers, that Jacada Fusion provides a first-of-a-kind solution to solve a significant productivity and efficiency problem for call centers."
In most call centers today, the customer service representative or agent must learn and use a very complex array of diverse business applications to complete even the simplest task. This complexity results in long call handle times, expensive training programs, high turn-over and ultimately poor customer satisfaction. Jacada Fusion addresses this dilemma by providing a non-invasive approach for 'fusing' all the applications at the desktop to deliver a new, simplified process and user interaction.
"For the first time, companies can rapidly implement their own vision of 'The Perfect Interaction' between people, process and information - creating and changing the process as needed, regardless of how many or what types of systems they use," said Holmes.
"Jacada Fusion is clearly deserving of leadership status in the Integration Software sector of the contact center industry. We're proud to reward Jacada's hard work with a TMC Labs Innovation Award this year," said TMC President Rich Tehrani.
According to Tom Keating, CTO and TMC Labs Editorial Director, "The Innovation Awards exemplify the best and the most unique products and services that this industry has to offer. Jacada has demonstrated a commitment to quality, and a commitment to the further development of the contact center industry through Jacada Fusion. Jacada deserves this great honor, and I look forward to seeing other innovative solutions from them as they continue to contribute to the future of the contact center marketplace."
About Jacada Fusion
Jacada Fusion delivers 'The Perfect Interaction' between people, processes and information, and eliminates the problems that arise from maintaining multiple complex applications that a company may or may not own, such as corporate-wide CRM systems, in-house developed programs, and those inherited through acquisition. Jacada Fusion rapidly improves business processes without rewriting or replacing the underlying applications, thus achieving significant payback and performance results.
About TMC™
Since 1972, Technology Marketing Corporation (TMC™) has produced industry-leading trade magazines and events focused on technology and telecommunications. TMC™ publishes two magazines: Customer Inter@ction Solutions™ and Internet Telephony® , and the online publications, WifiTelephony.com, The VoIP Developer Channel, Planet PDA™ Magazine and BiometriTech™ Magazine. TMC™ is also the first publisher to test new products in its own on-site laboratories, TMC Labs™, and provide factual and unbiased product reviews. TMC produces INTERNET TELEPHONY® Conference & Expo, The VoIP Developer Conference™, Speech-World Conference, IP Contact Center Summit, WiMAXcon, and The Global Call Center Outsourcing Summit™. TMCnet.com publishes more than 25 topical online newsletters. For more information about TMC, visit its Web site at www.tmcnet.com.
This news release may contain forward-looking statements that are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties and actual results may differ substantially from these statements. For a more complete disclosure of the risks and uncertainties that may affect actual results, please refer to the Company's Form 20-F filed with the Securities and Exchange Commission. Jacada is a trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners. Jacada is a registered trademark of Jacada Inc. All other brands or product names are trademarks of their respective owners.
